Tatler and Kylie Minogue approved, Pond’s Institute and its dedication to cold cream is, in part, responsible for the US and UK’s current skincare regime, a market which brought in over 6.4 billion dollars in 2013. As close to a 1950’s formula as possible, with a cameo in “All About Eve” to prove it, this no-nonsense cleanser not only buffs skin into luminosity, but also removes stubborn water proof makeup.
We have this saying, Christy and I. We don't wake up for less than $10,000 a day.
― Linda Evangelista
Of course we all have a little black and white picture in mind, some vamp, tramp, diva or Lolita applying layers of cold cream in a glamorous fashion, some may even have grandmothers and mothers still doing the same, but what happened to the cold cream cleanser? This whistle stop, budget to luxe – luxe to home-made article explores how the cold cream and its many aliases redefined the face of Western skincare. Credited to Galen and refined by Asia, the penny dropped in the US and UK, briefly during 1920’s boom, and finally, at the end of the Second World War when we realized we needed something between us and the elements.
All the neighbors along our street came out on their porches, and Mrs Sawyer, layers of cold cream whitening her face, trotted sassily across the dusty path